What does it mean to live a life that is full of inspiration and connection? We asked ourselves this question often when we first met. What did we want our lives to look like together? What truly made us happy and what mattered to us most?
Back in 2018, we were daydreaming of what life could look like if we weren't working our 9-5 jobs. After a few days, I had the words 'community & connection' highlighted in my journal and we both landed on 'Roshni Wellness' a space where we can building community and inspire connection. We had no idea what this would look like, but something about this felt like home. And then life happened. I got a promotion at work, threw myself at my career for the next 2 years, which eventually led me right back to the same questions we were asking ourselves in 2018.
Roshni Wellness came back into our lives and we took the leap to go all in in 2021. To create a space where our products could act as a reminder to slow, down, to connect inward, and show up to build community around us.
Roshni is our reminder to be the light in the world. It is a reminder that through self-care and community-care, we can create stronger communities that radiate with connection and belonging for all. It can start with us creating small moments throughout our days to slow down, tune inward, and find love and joy around us
I've always found that the small every day moments of self-care and finding space for connection have always had the most profound impact on my wellbeing. The slow mornings, the micro breaks throughout the day to pause and witness life around me.
All of our candles are consciously crafted to anchor in moments of connection. We spend so much time creating our scent formulas so that they are complex enough to fill up your space but not overpower it. This is done intentionally, so you stay grounded in your small (or big) moments of connection.
Shoaib and I (Nav), set out a pathway to ensure that while we build Roshni Wellness to be everything that we've ever dreamed of, we continue to show up in community. $1 from every candle purchased goes back to local organizations that build community and belonging.
It feels so surreal that it was just 1.5 years ago that we went all in. 2023 gave us so much, and at the same time took so much from us. We grew to over 20 retail locations, sold over 5,000 candles, and attended over 80 days of pop-up markets. We were also drained, burnt out, and questioning if this is what we really wanted.
I learned how difficult leading a brand that you want to ground so strongly into a bigger vision and purpose is. Our growth came at a huge cost to our own wellbeing, and we both were not okay with it. I was in such discomfort in early 2024 and knew I needed to get out of hustle culture and figure out how to work from a space of wellness (and if that was even possible).
Through it all, we’ve grown our roots deeper. We’ve gotten so clear on what matters and how we want to approach our work. I feel so grounded, aligned and excited to continue building Roshni into the Wellness brand that I dreamed up of back in 2018.
I truly feel like we have a dream team coming together to build out what we all believe: that when we prioritize our wellbeing and build space for self-love and authenticity, our communities thrive from that light we radiate.
Thank you for being here with us on this journey!